You may not realize it, but sometimes a small change in the Packaging can prod a sluggish-moving product to yield terrific sales at the point of purchase. Putting a spin on the old adage - you can judge the contents of a book by its cover. We believe you can judge the quality of a product from its packaging. It's the first thing buyer's notice, which is why a diamond ring will always come in a satin-lined box, and a packet of banana wafers in a crisp, rustling paper bag, testifying to the freshness of the product packed inside.